4. Unikalus siūlymas
Šis ženkliukas patvirtina, kad gebu strukūruotai ir konkrečiai pristatyti savo verslo idėją.
Tasks
Task no.1
Evidence verified by: one activity organiser
Tai pagrindinio trumpo pranešimo auditorijai, į kurią kreipiamasi, kūrimas.
Pranešime reikia sutalpinti unikalias produkto naudas, kurias gautų potencialus produkto ar paslaugos vartotojas. Unikalumo supratimas padeda išsiskirti iš konkurentų, jų siūlomų panašių prekių ar paslaugų, padidinti reklaminių kampanijų rezultatus. Čia gali būti aprašytos unikalios produkto charakteristikos, nauji sprendimai, scenarijai „problema–sprendimas“ ir pan.
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