The will and intention to engage in a creative effort. Motivation, like the individual's propensity to stop and reflect and focus attention on some aspect, and then begin to see things from other points of view and activate creativity.
FOUNDATION: I can develop ideas that solve problems that are relevant to me and my surroundings. Alone and as part of a team, I can develop ideas that create value for others.
INTERMEDIATE: I can experiment with different techniques to generate alternative solutions to problems, using available resources in an effective way. I can test the value of my solutions with end users.
ADVANCED: I can describe different techniques to test innovative ideas with end users. I can set up processes to involve stakeholders in finding, developing and testing ideas.
EXPERT: I can tailor a variety of ways of involving stakeholders to suit the needs of my value-creating activity.
I can design new processes to involve stakeholders in generating, developing and testing ideas that create value.