Gender Stereotypes Media Challenge

Content

This activity helps you explore how traditional and social media portray gender roles and stereotypes, and how you can take action to challenge these portrayals.
﻿
You’ll learn how both traditional media (movies, ads, TV shows) and social media platforms influence how we think about gender and how you can use your voice to challenge harmful stereotypes.
﻿
First, get inspired!
Watch a video or documentary about how media and social media shape views on gender roles.
﻿
Explore how social media influencers or campaigns are raising awareness about gender equality and promoting positive gender representation.
﻿
Now, take action!
Through these activities, you’ll discover how media and social media influence perceptions of gender. You’ll learn how to critically analyse media content and create powerful messages that challenge stereotypes. By gaining confidence in your media literacy skills, you’ll become an advocate for positive representation and inclusivity.
Become media critical: Choose a piece of media or social media content—like an ad, TV show, or TikTok post or similar — and identify the gender roles it portrays. Does it reinforce or challenge gender stereotypes? Write a short post or create a social media post that shares your analysis of how these portrayals affect people’s views on gender roles.
Be brave to challenge gender stereotypes: Use your social media to create content that challenges gender stereotypes or promotes positive gender representation. You can make a meme, video, or post that encourages your followers to reflect on gender equality. Share your content on social media, see how people interact with it, and reflect on the feedback or conversations it starts.
Throw media challenge: Start a media challenge, simple as an online poll or provoking question in your youth group or community. Encourage others to find and share examples of media or social media that challenge stereotypes. Collect these examples and create a presentation or post to share with others. Document the examples and share them online or in a group, reflecting on how they contribute to breaking harmful gender stereotypes.
Get your badge.
Complete some of the activities from the list above and apply for a badge (=click the "Get this badge" button below) by sharing your experience and skills.
Who is behind this activity?
Cities of Learning Network partners invite you to learn and do something about the European Youth Goal #2: Equality of All Genders. We value your efforts and contributions and therefore want to reward you with badge recognition.
﻿
Contact us for more details about the Erasmus+ co-funded project "European Youth Goals for Cities of Learning"
System&G, Greece - the project lead partner
CODEC, Belgium
Badgecraft, Lithuania
System&G Finland

Get activity badge

Gender Stereotypes Media Challenge Get this badge

This badge is awarded for completing the “Gender Stereotypes Media Challenge” activity. You’ve critically analysed how gender stereotypes are portrayed in traditional and social media, created content to challenge these stereotypes, and promoted positive gender representation. You’ve developed key competences in understanding media’s influence on gender roles and advocating for more inclusive portrayals.
Skills and experiences gained (aligned with the Gender Analysis Competency Framework by Institute for Gender and the Economy):
Media literacy: You’ve critically analyzed gender representation in media, identifying harmful stereotypes and their societal impact (5 W’s: What and Who).
Content creation: You’ve created content that challenges these stereotypes, applying gender-sensitive principles to promote inclusivity (How: Gender-sensitive Design).
Digital engagement: You’ve shared your content on social media, fostering engagement and encouraging others to reflect on gender equality (How: Digital Advocacy).
This badge demonstrates the earner’s ability to challenge gender stereotypes in media, raise awareness about gender biases, and contribute to positive gender representation, contributing to the European Youth Goal #2: Equality of All Genders. Cities of Learning Network partners value the badge earner’s efforts and contributions and issue this badge after reviewing the provided evidence.

Tasks

Task no.1

Evidence verified by: one activity member

Badge-Earning Criteria:
﻿
Analyse Media Content:
Task: Choose traditional media piece or social media post and analyse how it portrays gender stereotypes or challenges them.
Evidence: Submit the media piece and your explanation of how gender roles are portrayed and their impact.
﻿
Create Content:
Task: Create and share content (a meme, post, or video) that challenges gender stereotypes or promotes positive representation.
Evidence: Submit the content you created and share how people reacted or engaged with your post.
﻿
Organise a Media Challenge:
Task: Start a media awareness challenge in your youth group or community. Encourage others to find and share examples of media that challenge stereotypes.
Evidence: Provide a summary of the challenge, including media examples and feedback from participants.

Personal development

Added to playlist (1)

Organisers

Network of Cities and Regions of Learning

Used in playlists

Equality for All: Gender Equality in Action

Network of Cities and Regions of Learning

Created on European Youth Goals

Badgecraft hosts this platform and develops it together with leading educational organisations. The European Union's programme Erasmus+ granted co-funding for building the first version of this platform. Contact support@badgecraft.eu.